Have you have ever heard of an AIDA? AIDA stands for Attention, Interest, Desire, and Action. Basically, this takes you through the customer journey from making your next client aware of the process all the way through the purchase. This post explores how to attract and interest your customer. It is always important to build trust and predictability, so your next client knows who they are buying from.

By following these steps, you will also be able to identify 12 months worth of content for your business in under an hour. WOA!!! This is game changing!

11 Steps to Attract and Interest Your Next Client

1. What is your umbrella topic (your niche, specialty)
   • example Jewelry
2. Write down 12 subtopics (1 for each month)
   1. Necklaces
   2. Earrings
   3. Fashion Jewelry
3. Put those subtopics individually in to Google
4. Grab the google questions until you get 30 great google questions.
   1. THESE ARE LITERALLY THE QUESTIONS PEOPLE ARE ASKING!!! So answer their questions. Like you don’t even have to wonder, hmm.. what does my customer need? Google already tells you the popular questions.
   2. Scroll down to the “People also ask” section
   3. 
   4. Open and close the down arrow until the questions continue to pop up
   5. 
5. Copy those and put them in excel spreadsheet
6. Go ahead and sort and randomize this list so you can shuffle around the questions a little bit.
7. Put in content planner
   1. A content planner can simply be a actual calendar, where you write down what you are going to use each day you plan on providing content
8. Use a content planner to create blog posts, YouTube, or audio content
9. Use these hooks to answer these questions in your blog posts
   1. I’ve got you 1001 FREE content hooks right here. Use these – they will change the game for your Hook, Value, Call to Action model
10. Use this method to create content on your socials as well. Answer these questions and reference your posts, videos or audio (whichever your favorite medium is that you are using)
11. Implement your sales funnel
    1. This is an entirely different module, but all of this journey gets you to this point.
    2. We have to be valid and nurture our client first, they have to trust us!!

Some to other paid resources you could use are

Jasper AI for rough draft content post. You will of course want to use this as a baseline, and then make edits to it so it sounds like your voice.

Hemingway App for readability. Editing never hurt anybody!

Plug it all in to Helium 10 listing building to optimize. Here you can find keywords, identify trends, optimize your listening, and more.

Love the content?

Hi! I’m Allison Conway, founder and CEO of Brains and Beauty School. A little more about Brains and Beauty School. Brains and Beauty School teaches entrepreneurs, business owners, and women how to launch and create a profitable business. Most importantly, my goal is to help you feel confident so let’s learn how to apply a simple contour cream makeup routine with Seint Cream Makeup System.

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For 1001 Free Content Prompts, you can get my freebie here. That is over 3 years worth of content prompts FOR FREE – that you do not ever have to think about!