Brains, Ladies Who Lead

8 Ways to Overcome the Double Bind

double bind

Have you have ever had a negative experience when you have asserted your leadership skills at your job or in your business? This is called the ‘double-bind’ or ‘assertiveness penalty’. This happens all the time to women who truly exhibit leadership skills.

On this platform, I will dive into this dilemma and how, we as women, can overcome this stereotype. I can promise you it is not going to go away anytime soon. So let’s build our skills sets to balance this out and continue to strive for leadership roles in our lives.

8 Ways to Overcome the Double Bind

  1. Build a strong network of support: Surround yourself with mentors, sponsors, and allies who can provide guidance and advocate for you.
  2. Communicate effectively: Learn to communicate assertively and clearly to make sure your ideas and contributions are heard.
  3. Develop a personal brand: Highlight your unique strengths and skills to set yourself apart from your peers.
  4. Seek out opportunities: Don’t wait for opportunities to come to you, actively seek out new projects and roles that align with your career goals.
  5. Learn to negotiate: Understand your worth and learn how to negotiate for fair compensation and benefits.
  6. Be resilient: Learn to bounce back from setbacks and rejections, and don’t let them discourage you from pursuing your goals.
  7. Be a role model: Show others that women can succeed in leadership roles by being an example of a strong, confident leader.
  8. Support other women: Help other women succeed by mentoring, sponsoring, and advocating for them in the workplace.

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Hi! I’m Allison Conway, founder and CEO of Brains and Beauty School. A little more about Brains and Beauty School. Brains and Beauty School teaches entrepreneurs, business owners, and women how to launch and create a profitable business. Most importantly, my goal is to help you feel confident so let’s learn how to apply a simple contour cream makeup routine with Seint Cream Makeup System.

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Allison Conway

Brains & beauty school founder

I’m Allison Conway, the driving force behind Brains and Beauty School. As the visionary founder of this woman empowering consultancy, I am on a mission to empower women to harness their unique strengths, elevate their financial intelligence, and discover the transformative power of makeup.

Allison Conway

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