What is an Email Service Provider (ESP)?
An email service provider (ESP) is a company that offers email marketing services to businesses, including the ability to send email campaigns and track their performance.
Why do I need an Email Service Provider?
An email service provider (ESP) is an essential tool for any blogger or online creator because it allows you to build and maintain a list of email subscribers, and send targeted, personalized email campaigns to those subscribers.
How do I implement an Email Service Provider?
To implement an ESP with your blog, you will first need to sign up for an account with an ESP of your choice, like ConvertKit. Once you have an account, you can create email campaigns and forms to collect email addresses from visitors to your blog. You can then use the ESP’s tools to send emails to the addresses that were collected.
You can also use the ESP’s API to integrate it with your blog platform (such as WordPress) and use it to add subscribe form or opt-in forms on your blog. This can be done by adding a plugin, widget, or code snippet to your blog.
You may also want to use a plugin or a form builder to create a custom form that can be placed on your blog. Once you have the form set up, you can connect it to your ESP account, so that any email addresses that are entered into the form are automatically added to your email list.
It’s best to check with ConvertKit for specific instructions, they have an incredible library or how to videos to get you set up, especially for us non-techy people!
What is ConvertKit?
ConvertKit is an email marketing and automation platform designed specifically for bloggers and online creators. It offers a wide range of features to help users grow and monetize their audiences, including email campaigns, forms, landing pages, and automation.
One of the key features of ConvertKit is its automation capabilities. Users can create “sequences” of automated emails that are triggered by specific actions, such as a subscriber signing up for a particular form, or purchasing a product. This allows users to create targeted, personalized email campaigns that can help increase engagement and conversions.
Another notable feature of ConvertKit is its visual automation editor which allows users to create and design automated workflows in a simple drag-and-drop interface. This allows users to easily create complex automation sequences, without needing to know how to code.
ConvertKit also offers a range of integrations with other popular platforms and tools, such as WordPress, Shopify, Leadpages, and more, so users can easily connect their website or e-commerce store with ConvertKit.
In addition, ConvertKit offers a set of analytics and reporting tools that help users track the performance of their email campaigns and forms, including open and click-through rates, and subscribers’ activities.
ConvertKit is a popular choice for bloggers and online creators looking for a powerful, yet easy-to-use email marketing and automation platform. And it also offers a free trial so you can test the platform before subscribing to a plan.
